Free SEM Webinar

Free Search Marketing Webinar - Essential Tips for Launching Your PPC Campaign

I know you're busy
Launching a search marketing campaign is probably far down on your list of priorities. There are a lot of moving parts, after all - keywords, ad copy, quality score, bid strategy..but I'm getting ahead of myself.

Still, if you arm yourself with a bit of knowledge (pun intended) you can be up and running with a cost-effective, highly targeted paid search campaign in under a month (or sooner). Can you say leads? I knew you could! So, if you’ve ever wanted to launch an ad campaign on Google, Yahoo or Bing but aren’t sure where to start - or if you tried search and feel like you could be doing it better - well, I've put together a free webinar JUST for you!

Free 1 Hour Webinar - The Details
This webinar is aimed at small business owners who want to manage their search campaign in house and addresses the following items in a bite-sized 60 minute time frame:

  • Step 1 - Understanding how pay per click (PPC) works
  • Step 2 - What can you do with PPC, as demonstrated via Google Adwords (geographic targeting, local targeting, content targeting and so much more)
  • Step 3 - Creating Your Account
  • Step 4 - A few best practices to send you on your way
  • Step 5 - Obligatory commentary about the lesser engines - Yahoo & Bing

Who will benefit from this FREE Webinar? (Did I mention it's FREE?)
This Webinar isn't for everyone. If you've been managing a search campaign for a while and know the ropes by now, this will likely be too basic for you. However, if you don't know anything about launching search, want to try some things out on Google, and are just overwhelmed by all the details - well then keep reading. This Webinar is perfect for:

  • Anyone who has an interest in advertising on Google (and other search engines) but don't know where to begin...including the following...
  • Small business owners or marketing managers who want to launch a campaign on Google Adwords.
  • Sole proprietors and/or local business owners who want to cost effectively drive more local traffic to their web site
  • Businesses who are already running Adwords, but have a sneaking suspicion they can be doing it better
  • Media agencies who offer other media planning services, but want to know more about launching Google Adwords because their clients are asking for this service

Call me at 845-339-2551 or email jackie@jacquelinedooley.com to set up a time for your FREE SEM Webinar. By the way, It's FREE.

About Me

  • I am a Certified Adwords Professional with over ten years of online marketing experience, much of that focused in the area of search.
  • I have been a SEMPO member since 2006 and contributed a full training module to SEMPO’s Advanced Search Advertising Course.
  • I am a former Search Engine Strategies Speaker (SES is the industry’s premiere search marketing conference attended by thousands of search industry and marketing professionals)
  • I've been a guest speaker at Marist College for the past two years, contributing information about the search industry to eager direct marketing students.
  • I blog, therefore, I am.

I’ve got twelve years online marketing experience, much of that of dedicated to paid search marketing (with an early background in SEO). I've worked on dozens of campaigns for many clients, large and small. I’ve also consulted with at least 12 different agencies - this gives me a lot of insight into PPC best practices and process.