Search Marketing Trainer

Agenda

• Hello, Marist!
• How Big is Search Marketing?
• 16 Billion Searches
• Share of Searches by Search Engine
• SEM is Delicious
• Traditional Media Decline
• Planning Search
• Planning Search - Step One
• Planning Search - Step Two (and Beyond)
• Other Stuff (Mobile & Social)

This Module was created specifically for the following classes at Marist College:

• Retail Advertising and Promotion
• Direct-Response Advertising
• Media Planning

NEXT>>